“Everything in Viking Green changes to STIHL orange in 2019”
As from 2019, the STIHL Group will market the entire product line of garden tool manufacturer VIKING exclusively under the STIHL brand name. The change enables it to concentrate all sales and marketing activities on one brand. Unlike global player STIHL, VIKING currently concentrates on the European market. The change in brand name opens up the prospect of worldwide sales of the VIKING product line in the medium term.
Areas of expertise of STIHL brand strengthened
As both premium brands have product portfolios that complement each other, the overall product line remains unchanged and will continue to be enlarged to meet customer needs. The company’s know-how, development expertise and innovative strength will be improved, which will ultimately benefit customers – in the form of new products and features.
VIKING is a leading manufacturer of high-quality garden tools which has been part of the STIHL Group since 1992. The product portfolio of the premium brand includes lawn mowers, robotic mowers, ride-on mowers, aerators, garden shredders and motorised cultivators and tillers. They are sold through specialised servicing dealers.
Guarantees, spare parts and service for VIKING products remain unchanged
The coming change in brand name is a strategic decision with a long-term outlook. The STIHL Group guarantees that the arrangements for VIKING products with regard to guarantees, parts and service will continue to apply without any changes. Executive board chairman Dr. Bertram Kandziora explained: “Our customers can continue to rely on the time proven services of the dealers for the VIKING tools they have bought.”
The full press release can be read on the VIKING website here.